Your Business
Should Not Depend on You

12-week operational reset for founder-led ecommerce brands.

The Reality

Revenue grew. Headcount grew. Complexity grew.

Decision authority did not.

Hiring escalates.
Conflict escalates.
Customer issues escalate.

That is not scale. It is structural dependency.

The 12-Week Reset

A focused structural intervention
led by JJ Munitz (former COO at companies like yours), New York.

Decision authority is defined.
Leadership cadence is installed.
Escalation is reduced.
Ownership is clarified.

By Week 12, operational decisions no longer route through you.

Cadence
  • Weekly founder meeting
  • Weekly leadership cadence meeting
  • Direct access to key owners as needed
Deliverable

A functioning operating rhythm with clear decision rights and reduced escalation.

Not This

Not consulting. Consultants advise. You still carry execution.

Not EOS. EOS can be the framework later. The Reset is structural correction first.

Structural correction: authority and execution are redesigned so escalation no longer routes to the founder.

Fit
This is for
  • Founder-led ecommerce brands
  • $15M–$50M in revenue
  • 15–60 employees (or equivalent complexity)
  • Growing revenue, reactive operations
  • Ready to redistribute authority
This is not for
  • Early-stage teams looking for tactics
  • Founders unwilling to release control
  • Businesses seeking marketing execution
  • Open-ended advisory retainers
Ongoing fractional COO engagement is available to select clients following the reset.
Working Session

30 minutes. We identify the dependency points and confirm fit.

If it’s not a match, you’ll know quickly.

Book a Working Session
What to prep
  • Revenue range
  • Headcount
  • Top 3 escalation categories
  • What’s currently breaking

If you’re not in ecommerce or not in the range, say so anyway. I’ll tell you if it’s a fit.